一、文化产业进行宏观调控与微观搞活的重要性和必要性当前,在改革开放和市场经济的作用下,由社会兴办文化的格局逐步形成社会文化经营活动由政府文化部门统筹走向多元化,文化产业突破了行业界限、所有制界限、资金来源界限和经营范围、经营方式的界限,这就要求我们必须对文化产业进行宏观调控与微观搞活。首先,文化产业的宏观调控与微观搞活是我国经济体制转轨的客观需要。随着世界 I. The Importance and Necessity of Macro-control and Micro-Activation of Cultural Industries At present, under the influence of the reform and opening up and the market economy, the pattern of setting up a culture by society is gradually forming a pattern of social and cultural activities that are coordinated by the government’s cultural departments toward diversification and culture Industry has broken through the boundaries of industries, boundaries of ownership, boundaries of sources of funds and scope of business and modes of operation, which requires that we must carry out macro-control and micro-activation of cultural industries. First of all, the macro-control and micro-invigoration of cultural industries are the objective needs of the transition of our economic system. With the world