现今是一个产品追求顾客的时代。促销,已经成为企业扩大销售,占领市场最常用的一柄利剑。一个值得注意的问题是,正是由于企业纯粹的“销掉”产品的动机,促销活动往往与主办者的意愿背道而驰,得不偿失。无论是“推式”促销即企业派出推销人员直接与顾客打交道,进行推销活动,促使顾客购买的策略,还是“拉式”促销即企业通过广告、 Today is the era when a product pursues customers. Sales promotion has become the most commonly used sword for companies to expand sales and occupy the market. One issue worth noting is that it is precisely because of the motive of the enterprise to simply “sell out” products. Promotions often run counter to the organizers’ wishes and are not worth the candle. Whether it is a “push-type” promotion, that is, a strategy in which companies send salespeople to deal directly with customers, carry out promotional activities, and promote customer purchases, or “pull-style” promotions, that is, companies pass advertising,