一、名称易记:包装上的产品名称要易懂、易念、易记。如“可口可乐”就是一个范例。“雀巢”(Nestel)咖啡虽驰名全球,但在德国则必须改名为“BOnKe”,才便于人们接受。二、外形醒目:要使消费者从包装外表就能对产品的特征了如指掌。三、印刷简明:对高档豪华商品而言,包装印刷应与商品本身的档次相适应。 First, the name is easy to remember: the product name on the package should be easy to understand, easy to read, easy to remember. Such as “Coca Cola” is an example. Although Nestel coffee is famous all over the world, it must be renamed “BOnKe” in Germany to make it easy for people to accept. Second, eye-catching appearance: To make consumers from the appearance of the packaging can be well aware of the characteristics of the product. Third, the printing concise: For high-end luxury goods, packaging and printing should be consistent with the quality of the product itself.