随着国家一系列文物保护政策的出台,文化遗产在社会中扮演着越来越重要的角色。相对于容易被接受与欣赏的城市文化遗产,非物质文化遗产的保护与传承更加的艰难。文章主要通过对非物质文化遗产中传统手工艺产品的探究,来了解艺术商品在文化遗产传承发展中发挥的艺术价值、审美价值、教育价值和借鉴参考价值,从而为传统手工艺的商品化传承提供范例。 With the introduction of a series of cultural relics protection policies of the country, cultural heritage plays an increasingly important role in society. Relative to the easily accepted and appreciated urban cultural heritage, the protection and inheritance of intangible cultural heritage more difficult. The article mainly studies the traditional arts and crafts products in intangible cultural heritage to understand the artistic value, aesthetic value, educational value and reference value of artistic goods in the inheritance and development of cultural heritage, thus providing an example for the commercialization of traditional arts and crafts .