一味以PC端的优势来打造移动互联策略,就是电商自己圈地,把路走窄了。在互联网的世界里,电子商务既是最为热闹的军团,又是最骁勇善战的斗士。它们一方面通过此起彼伏的价格战、口水战不断吸引用户关注,并创造出持续消费的需求拉动力;另一方面,它们通过出类拔萃的营销技巧,创造了中国电商史上的一个个销售奇迹,对传统的零售业造 Blindly to PC-edge advantage to create a mobile Internet strategy, that is, e-business enclosure, narrow the road. In the Internet world, e-commerce is both the most lively army and the most brave and fierce warrior. On the one hand, through their price wars and their war of words and water wars, they constantly attract the attention of users and create the driving force of demand for sustained consumption. On the other hand, they have created one sales miracle in the history of China’s electricity supplier through outstanding marketing techniques. Traditional retail business