当前,以互联网、手机为代表的现代传媒技术发展日新月异。如何适应新形势、新特点,有效运用现代传媒,已经成为新时期宣传思想工作增添新内容、拓展新空间、开发新潜力、增强新活力的重要载体和渠道。一、现代传媒宣传在思想工作应用实践中存在的问题分析1.思想认识存在偏差,员工主体意识薄弱。以互联网、手机等为代表的现代媒体对广大员工的学习和 At present, the modern media technologies represented by the Internet and mobile phones are developing rapidly. How to adapt to the new situation and new features and make effective use of modern media has become an important carrier and channel for propaganda and ideological work in the new period to add new contents, expand new spaces, develop new potentials and enhance new vitality. First, the modern media publicity ideological work in the application of the existing problems 1. There is deviation of ideological understanding, the weak sense of the main staff. To the Internet, mobile phones, represented by the modern media, learning and general staff