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日前,国家新闻出版广电总局停播了“苗仙咳喘方”等40条违规电视广告。为防止涉医药广告网络视听节目出现以节目形态变相发布或是以电视购物短片广告形式播出,夸张、夸大宣传,以医生、专家、患者、公众人物等形象作疗效证明,误导消费等类似问题,总局提出要求,进一步加强网络视听节目领域涉医药广告管理。
Recently, the State Administration of Press, Publication, Radio, Film and Television stopped broadcasting “Miao Xian Ke Chuan Fang” and other 40 violating television advertisements. In order to prevent medical advertisements network audiovisual programs appear in the form of disguised programs or television commercials in the form of advertising, exaggerated, exaggerated propaganda, to doctors, experts, patients, public figures and other images as a curative effect, misleading consumption and other similar issues , The SAFE made the request to further strengthen the management of medical advertisements in the field of audiovisual programs on the Internet.