目前,电影院的非票房收入通常包括食品饮料、电影衍生产品、会员卡销售和广告几部分。但由于国内电影市场于近几年才开始出现上升态势,因此大部分院线公司都将精力放在了跑马圈地上,而无暇思考对非票房收入的开拓。即使有非票房收入,来源也十分单一,主要依靠的就是食品和饮料销售,这一比例通常不会超过影院总收入的10% Currently, non-box office receipts for cinemas generally include food and beverages, movie derivatives, membership card sales and advertising. However, as the domestic movie market started to show an upward trend in recent years, most of the cinema companies focused their efforts on opening the door and did not have time to think about the development of non-box office receipts. Even with non-box office receipts, the source is very single, relying mainly on food and beverage sales, which is usually not more than 10% of the theater’s total revenue