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中国将成世界最大广告市场电视媒体广告增长前景广阔主持人:今天请来各位专家,探讨的主题是国內电视媒体广告增长的空间和前景如何。有研究机构预计,用不了几年,中国将继美国之后成为全球第二大广告市场,国內广告业的前景十分广阔。印证这一点的是,中央电视台广告经营连续3年实现高速增长,2003年创下历史性的75.3亿元,令国內媒体和广告业同行振奋。请各位专家从自己的视角聊聊这个话题。郭振玺:网友朋友们,大家好!到今年2月止,中央电视台广告经营已经实现了连续34个月的持续快速增长,其中,2004年2月同比增长25％。还有一个数据
China Will Become the World’s Largest Advertisement Market Broad Prospects for Television Media Advertising Growth Moderator: Today, experts are invited to discuss the space and prospects for the growth of domestic TV media advertisements. Some research institutes expect that in less than a few years, China will become the second largest advertising market in the world after the United States, and the prospects for the domestic advertising industry are very broad. To confirm this point, the CCTV advertising business achieved rapid growth for three years in a row, setting a historic 7.53 billion yuan in 2003, boosting the domestic media and advertising peers. Please experts from your own perspective to talk about this topic. Guo Zhenxi: friends and friends, friends! Until February this year, CCTV advertising business has achieved continuous rapid growth for 34 months, of which, in February 2004 an increase of 25%. There is one more data