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2010年7月,经过长达数月卧薪尝胆的研发,CBD项目终于面世了。它的出现,将南航的营销服务提升至精准化的新高度,昭示着南航高端服务的未来。一、CBD——旅客行为数据库随着服务理念的深化和服务质量的提升,航空服务经历了从标准化服务—个性化服务—精准化服务的演变过程。所谓精准服务,就是要针对每一位高端旅客的不同特点,量身定制并实施营销、维护及服务动作。在实现精准服务的过程中,信息发挥着关键作用。没有
In July 2010, the CBD project was finally launched after a few months of hard-edged research and development. Its appearance, will China Southern Airlines marketing services upgrade to a new level of precision, indicating the future of China Southern Airlines high-end services. I. CBD - Passenger Behavior Database With the deepening of service concept and improvement of service quality, air service has undergone a process of evolution from standardized service - personalized service - accurate service. The so-called precision services, is to address the different characteristics of each high-end travelers, tailor-made and implementation of marketing, maintenance and service activities. Information plays a key role in achieving precision services. No