时下,人们常听到一些厂长经理感叹:“现在市场疲软,生意难做啊!”此话初听似有道理,其实不然。市场永远是一个十分广阔的天地。只有疲软的产品,没有疲软的市场,对于有的经营者来说,关键在于没有摸透市场。最近,一位加拿大的市场学教授对我国425家企业进行了一次调查,结果发现,这些企业竟都没有设置市场部,没有市场研究,没有市场营销战略,只有销售部门和一些广告活动。由此他得出结论:中国企业缺 Nowadays, people often hear some factory managers lament: “Now the market is weak and business is difficult to do!” This sounds reasonable at first, but it is not. The market is always a very broad world. Only weak products, no weak market, for some operators, the key is not to penetrate the market. Recently, a Canadian marketing professor conducted a survey of 425 companies in China and found that none of these companies had set up a marketing department, no market research, no marketing strategy, only a sales department and some advertising campaigns. From this he concludes that Chinese companies lack