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目前,国际上以显著性原则为地名商标的判断标准,而我国现行法律制度则以行政区划的级别划分来判断地名能否作为商标予以注册。我国现行商标法体系对于地名商标的注册和使用制度,均与国际做法存在差异。我国商标法律制度应当将商标显著性作为基本原则贯穿于涵盖地名商标的所有商标注册中,并关注取得第二含义获得显著性的情形。地名作为公共资源,既要赋予商标权人权利,又要兼顾其他公众的使用制度。
At present, the principle of distinctiveness is regarded as the criterion for the determination of geographical names in the world. However, the current legal system in our country uses the division of administrative divisions to determine whether the names can be registered as trademarks. The system of registration and use of geographical names trademarks in the current system of trademark law in our country is different from the international practice. The legal system of trademark in our country should regard the salience of trademark as the basic principle throughout all trademark registrations covering the trademark of geographical names and pay attention to the situation that obtains the significance of the second meaning. Place names, as public resources, should not only give the rights of trademark holders, but also take into account the use of other public systems.