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媒体作为社会的重要组成部分,在对某一地区进行报道时的侧重点、态度和方式,都影响着公众舆论对这一地区形象的评价和定位。而民生新闻是以与本地区百姓的日常生活息息相关的新闻事件为主要题材,内容锁定群众的生存状况、生存空间,关注的是群众的冷暖痛痒、喜怒哀乐。因而民生新闻对当地的地方形象塑造有着至关重要的意义。
As an important part of society, the emphasis, attitude and manner of the media in reporting on a certain area all influence the public opinion on the evaluation and orientation of the image of the area. The livelihood news is based on news events that are closely related to the daily life of the people in the region as the main theme. The contents of the book lock the livelihood and living space of the people and focus on the people’s cold and the well being, emotions and joys and sorrows. Therefore, the news of people’s livelihood has a vital significance in shaping the local image of the place.