“世间何物贵,无价是诗书。”书籍是人类文明的阶梯,在很多读书人眼里书乃无价之宝,而对于书的孵化器和生产者——书商与出版社来说,图书既是人类的精神食粮,同时也是明码实价的商品。是商品就得遵循价值规律。现在很多图书的寿命不会超过半年,通常面儿上摆不了一个月,就被挪到犄角旮旯,准备投身造纸厂化浆,或跻身特价甩卖的行列。在短短的生命周期里,如何让图书畅销呢?炒作,大家都会不约而同地想到这如今书业的制胜法宝。对很多书商和出版人来说,图书的文本质量在当下市场中已退居其次,畅销与否全凭市 "Books are the staircase of human civilization, which is invaluable to the eyes of many readers, and to the book incubator and producer - booksellers and publishers, books are both human beings The spirit of food, but also a clear commodity price. It is the law of goods that follows the law of value. Many books now have a life expectancy of no more than six months, usually less than a month before they are moved to the temples, ready to join the pulp and paper mill, or among the ranks of special sale. In the short life cycle, how to make the best-selling book? Hype, everyone will spontaneously think of this book winning magic. For many booksellers and publishers, the text quality of books has been relegated to second place in the current market,