营销渠道设计是市场营销总体策略中重要的一环。营销渠道的设计首先要分析影响营销渠道的因素,概括来说包括市场因素、产品或服务的水平、企业及中间商情况、营销成本及其它。营销渠道结构设计包括渠道长度、渠道宽度、直接渠道和间接渠道、渠道广度和多渠道等。 Marketing channel design is an important part of overall marketing strategy. The design of a marketing channel begins with an analysis of the factors that influence the marketing channel, generally speaking, including market factors, product or service levels, business and intermediary status, marketing costs and more. Marketing channel structure design includes channel length, channel width, direct channels and indirect channels, channel width and multi-channel.