勿庸讳言,当前国内汽车市场的竞争日趋激烈,各大厂家摩拳擦掌,新品层出不穷,为的就是取得更大的市场份额。应该说,目前的国内汽车市场进入了一个群雄纷争的时代。那么,要在那么多汽车品牌中脱颖而出,建立并保持一个强大的品牌,对于一个汽车企业长期的成功具有至关重要的作用。因此,如何帮助国内汽车厂商来评价其品牌在竞争环境下的优与劣,已 Needless to say, the current domestic auto market is increasingly fierce competition, the major manufacturers gearing up, new products one after another, in order to achieve greater market share. It should be said that the current domestic auto market has entered a time of warlords. So, to stand out in so many car brands and build and maintain a strong brand will be crucial to the long-term success of an automotive company. Therefore, how to help domestic car manufacturers to evaluate the advantages and disadvantages of its brand in a competitive environment, has