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在实现“中国梦”、推动民生幸福的征程上,中央电视台的作用不可小觑,新版《新闻联播》以清新朴实、以民为本的报道风格广受好评。《新闻联播》单独发起或联合发起的公益活动不仅集合了优秀公益活动的主要特征,并且彰显了作为国家级时政节目的政治传播功能。一、公益活动在社会发展的进程中,公益活动策划者承担着积极介入、主动建设的社会角色,以此来履行媒体的社会责任。①公益活动用报道策划和活动策划的方式为弱势群
The role of CCTV should not be overlooked in its journey to realize “China’s Dream” and promote people’s livelihood and happiness. The new version of “News Network” has been widely acclaimed for its fresh and unpretentious reporting style based on people. The “News Network” separately or jointly sponsored charity activities not only bring together the main characteristics of excellent public service activities, but also demonstrate the function of political communication as a national-level political program. I. Public Welfare Activities In the process of social development, the planners of public welfare activities take the social role of active intervention and initiative construction in order to fulfill the media’s social responsibility. ① public welfare activities reported planning and planning activities for the vulnerable groups