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网络媒体作为一个分级媒体,其传播功能的台阶式跳跃绝不仅仅局限于它能够实现文字、图片、声音和图像的多媒—体温合传播,也不仅仅在于它能够实现网络用户之间的互动传播,更重要的是它能够充分运用网络计算机对信息的处理功能,真正将新闻信息化,说得具体一点就是新闻数据库化,因而本文提出一个新名词——数据库新闻,用以表明第四媒体的新闻传播特点和优势。
As a hierarchical media, the step-by-step leap of its dissemination function is not limited to its multi-media transmission of texts, pictures, sounds and images, nor is it simply that it enables the interaction among network users Dissemination, more importantly, it can make full use of network computer processing functions of information, the real news of information technology, put it in more detail is the news database, so this article proposes a new term - database news, to show that the fourth media The characteristics and advantages of news dissemination.