国际上许多有上百年历史的大型广告公司。由于经历了上百年的市场经济,他们总结出了许多精细化的管理工具。在中国市场活跃的4A 广告公司像奥美、智威汤逊等都正在中国或是在国际市场上为中国企业服务。或许由于这些4A 公司太大了,也 Many international companies have hundreds of years of history of large advertising companies. As a result of centuries of market economy, they summed up many refined management tools. 4A advertising companies active in the Chinese market like Ogilvy, JWT, etc. are all serving Chinese enterprises in China or in the international market. Perhaps because these 4A companies are too big, too