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在移动传媒客户端APP异军突起、成长迅猛、攻城略地的情势下,全国党报传媒集团三大主营业务2016年前三季度继续呈现断崖式下滑态势。长三角地区也无例外,该区域三大省级党报传媒集团新华报业传媒集团、浙江日报报业集团、上海报业集团,前三季度广告、发行、印刷等主营业务的总体下滑量均在50%上下。然而有数据显示,以上三个党报传媒集团中的党报新华日报、浙江日报、解放日报前三季度的广告营业额则保持逆势上扬势头。业界素有报业经营“金九银十”的说法,为
With the emergence of the mobile media client APP in the forefront of the rapid development and rapid growth of the city, the three main businesses of the Party News Media Group of the country continued to show cliff-like declines in the first three quarters of 2016. The Yangtze River Delta region is no exception. The three major provincial party newspaper media groups, Xinhua Press Media Group, Zhejiang Daily Newspaper Group, Shanghai Press Group, the first three quarters of advertising, publishing, printing and other main business of the average decline At 50% up and down. However, some statistics show that the advertising revenue of the party newspapers Xinhua Daily, Zhejiang Daily and Jiefang Daily in the first three quarters of the above three party newspaper media groups kept their contrarian momentum. The industry known as the newspaper business “Golden nine silver ten ” argument, for