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企业要想迈向成功,员工忠诚度是一股无形的助力。很多企业在人才招聘的时候,看到有频繁跳槽经历却又工作能力强的人,都会有些疑虑。应该说,没有一个企业愿意雇用没有企业忠诚度的员工。但很多应聘人员对此却认为是企业有歧视,不能公平对待人才的正常流动。到底孰是孰非呢?我们该如何把握忠诚度的火候?世界科学预测协会一篇研究报告指出,如果公司拥有忠诚的员工,将较容易获得顾客的忠诚,因为公司顾客是忠诚的、抑或是轻易背叛的,取决于该公司员工一系列的态度及努力,而这些都与员工对公司的忠诚度密切相关。此外,员工忠诚度甚至攸关公司的竞争力。因为员工的忠诚度决定了工作的品质及效率,员工工作品质及效率决定公司产品的品质及销售。因此,公司善待员工,振奋员工士气,其实就是在善待顾客,提升顾客忠诚度,进而这将成为公司长久发展的重要基石。有了这些理论的研究结果,我们更想知道我国企业在现实的生存中,具体有哪些关于员工忠诚度的经验和故事呢。首先我们看成都旌旗数码科技有限公司总经理马云岫是如何看待员工忠诚度的。
To achieve success in business, employee loyalty is an intangible help. Many enterprises in the recruitment time, see the frequent job-hopping but strong ability to work, there will be some doubts. It should be said that no company is willing to hire employees without corporate loyalty. However, many candidates think this is the discrimination of enterprises, can not be fair treatment of the normal flow of personnel. How do we get hold of loyalty? According to a report by World Association for the Prediction of Science, if a company has loyal employees, it will be easier to gain customer loyalty because the company’s customers are loyal or Easily betrayed, depending on the company’s staff a series of attitudes and efforts, and these are closely related to employee loyalty to the company. In addition, employee loyalty is even more relevant to the company’s competitiveness. Because employee loyalty determines the quality and efficiency of the work, the quality and efficiency of the work of the staff determines the quality and sales of the company’s products. Therefore, the company treats employees and boost staff morale, in fact, is to treat customers and enhance customer loyalty, which in turn will be an important cornerstone of the company’s long-term development. With the findings of these theories, we would like to know more about the experiences and stories about the loyalty of our employees in reality in our country. First of all, we look at Chengdu Digital Technology Co., Ltd. General Manager Ma Yunxiu how to treat employee loyalty.