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广告艺术设计应该从大众的角度来进行设计,因此在艺术设计中融入情感因素是非常重要的。本文先介绍了情感因素在广告艺术设计中的作用,同时分析了情感因素在广告艺术设计中的应用原则和表现形式,并阐述了在广告艺术设计中的实际应用,通过情感因素的融入提高广告艺术设计发挥的作用,起到传递信息的效果,从而更好的为大众进行服务。
Art design for advertising should be designed from the public point of view, so it is important to incorporate emotional elements in the design of the art. This article first introduces the role of emotional factors in the art design of advertisements, at the same time analyzes the application principles and manifestations of the affective factors in the art design of advertisements, expounds the practical application in the art design of advertisements, and improves the advertisement through the integration of emotional factors The role of art design plays a role in transmitting information to better serve the public.