现代包装已不仅只需要具备保护与销售商品的功能,更日益成为人们对生活的态度、审美情趣、价值取向的引导。本文试图从包装设计中的伦理意识谈起,论述在新理念的冲击下,现代包装不仅在设计手法上需要得到广泛的社会认同,同时还需要承担更多的社会伦理道德责任。 Modern packaging has not only only need to have the function of protection and sales of goods, but also increasingly become people’s attitude to life, aesthetic taste, value orientation guide. This paper attempts to talk about ethical awareness in packaging design. Discussed in the impact of new ideas, modern packaging not only in the design approach needs to be widely recognized by society, but also need to assume more social ethics and moral responsibility.