江泽民总书记把“以德治国”作为一项重要的治国方略加以强调，意义十分重大。“以德治国”落实到企业，就是要在各级管理层和全体员工中牢固树立“以德兴企”的观念。所谓“以德兴企”，就是要发挥道德在振兴企业和育人中的重要作用。坚持“以德兴企”，是企业增强市场竞争 General Secretary Jiang Zemin emphasized the importance of “governing the country with the rule of virtue” as an important strategy of running the country and has a great significance. The implementation of “ruling the country with the rule of virtue” is to firmly establish the concept of “dexing enterprises” at all levels of management and all staff. The so-called “Dexing enterprises” is to play an important role in the revitalization of enterprises and educating morality. Adhere to the “Dexing enterprises” is the enterprise to enhance market competition