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一、基本做法第一,逐步在海外布点,建立国际营销网络。集团把发展跨国经营和经济特区的优势结合起来,采取“借船出海”和“造船出海”的策略,使集团的海外事业从无到有,由弱到强,稳步发展。五年来,集团通过直接投资、合资经营、收购股权、委托经营、自主经营等方式与世界30多个国家和地区的100多家公司建立了合作关系,分别在香港、美国、肯尼亚、日本、苏联等地建立了网点,初步建立了国际性的营销网络,并设立了北美、西欧、苏东、中东、非洲等世
First, the basic approach First, gradually deploy overseas, establish an international marketing network. The Group combines the advantages of developing multinational operations and special economic zones and adopts the strategy of “borrowing ships to the sea” and “building ships to the sea”, which enables the Group’s overseas business to develop from scratch, from weak to strong, and to steady development. In the past five years, the Group has established cooperative relationships with more than 100 companies in more than 30 countries and regions in the world through direct investment, joint ventures, acquisition of equity, commissioned operations, and independent operations, in Hong Kong, the United States, Kenya, Japan, and the Soviet Union. Established outlets in other places, initially established an international marketing network, and established North America, Western Europe, Eastern Europe, the Middle East, and Africa.