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“十六年前,一家十几个人的小公司发展到了今天,已经成为了3.5万员工、六个研制生产基地、四个直属专业分公司、AB股上市的大型企业;生产能力由一年只能生产一台小型的岸边集装箱超重机,增强到平均一天半生产一台重型的貌似”钢铁巨人“的岸边集装箱起重机;这家企业用十六年的时间走过了世界同行三、四十年的历程。熟悉港口行业的人一定能够脱口而出这家企业的名字——”振华港机(ZPMC)“。目前,ZPMC产品80%以上出口,已进入欧美亚非澳66个国家和地区(包括宝岛台湾和香港);120多个主要港口码头,连续8年世界销量排名第一,连续5年世界占有率50%以上,2006年以来世界市场占有率超过70%;公司产值连续五年30～50%增长,2007年达210亿人民币,国有资产从190万美元起家,今天拥有30亿股本,市值突破600亿,ZPMC品牌已发展为同行公认的世界知名品牌。振华品牌是如何造就的?
”Since sixteen years ago, a small company with more than a dozen individuals has grown to today. It has become a large-scale enterprise with 35,000 employees, six research and production bases, four directly-affiliated professional branches, and AB stocks; Only a small offshore container super heavy machine can be produced, and it can be enhanced to an average of one and a half days to produce a heavy-duty, seemingly “steel giant”, onshore container crane; this company has spent 16 years passing the world’s counterparts In the 30 or 40 years of history, those who are familiar with the port industry will be able to blurt out the name of the company—“ZPMC”. Currently, more than 80% of ZPMC products have been exported to Europe, America, Asia, Africa and Australia. 66 countries and regions (including Taiwan, Taiwan and Hong Kong); more than 120 major ports and terminals, ranked first in the world for 8 consecutive years, 50% world share for 5 consecutive years, and more than 70% market share since 2006 The company’s output value increased by 30 to 50% for five consecutive years. It reached 21 billion yuan in 2007. State-owned assets started from 1.9 million US dollars. Today, it has 3 billion shares and the market value exceeds 60 billion. The ZPMC brand has developed into a world-renowned brand recognized by its peers. Zhenhua brand is how to make Right?