人们提到富有传奇色彩的晋商时,都会把他们与“诚信”二字相关联。梁启超也曾用“晋商笃守信用”来高度赞扬晋商的诚信之道。实际上,“诚信不欺”不单单是对某个山西商人所说的,而是整个晋商团体代代恪守的生意准则,这也是晋商经商长久取胜的秘诀。一个山西商人曾在嘉湖一带购囤粮谷,一年大灾,有人劝他将粮食卖个好价钱,但该商人却说,能让百姓度过灾荒,才是大利。于是,他将囤聚之粮降价售出,还设粥棚救济灾民,该商人的此举赢得了一 When people refer to the legendary merchants, they associate them with the word “good faith.” Liang Qichao also used “Jinxiu Benedict to keep credit” to highly praise the integrity of the Shanxi merchants. In fact, “honesty is not bullshit” is not merely a reference to a certain Shanxi merchant, but a code of business abided by the entire Shanxi business community for generations to come. This is also the secret that the long-term success of the merchant’s business in Shanxi. A Shanxi merchant once bought a cereal grain store in the vicinity of Kingswood Lake. One year after the disaster, some people advised him to sell his grain at a good price. However, the businessman said that it was only after the famine had been passed that the people could survive the famine. As a result, he sold out the grain at a reduced price and set up porridge pillars to relieve the victims. The businessman’s move won a