大家都知道“借水行舟”、“借风驶船”的道理,其实,做广告亦是如此,创意企划若能借题发挥,往往可事半功倍,一些巧借新闻事件创作的广告就获得了异乎寻常的宣传效果。球迷们或许还记得在80年代初英国的一场足球比赛上,一名超级球星兴奋难捺,甩去周身衣服,赤条条地在赛场上狂奔起来,正在比赛的球员和全场观众随之哗然。为了不伤大雅,一位足球官员急中生智摘下警察的警帽盖了 Everyone knows the principle of “boating on the water” and “taking a boat from the wind”. Actually, advertising is also the same. If creative planning can be used to solve problems, it is often possible to do more with less. Unusually, some advertisements made with clever news events are unusual. Promotional effect. The fans may still remember that in a football game in the United Kingdom in the early 1980s, a superstar excited and dumped his whole body clothes and ran wildly on the field. The players and the audience were stunned. In order not to hurt the elegance, a football official rushed out of the police cap off the police cap.