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基于价值效应的相关理论,结合健美操明星的社会属性,深入探讨健美操明星的价值效应,其价值效应主要体现在四个方面,即“注意力经济”效应、“晕轮”效应、“契合度优势”效应、“首因”和“近因”效应。在此研究基础上,根据当前明星价值市场开发的运行规律,提出了我国健美操明星价值效应开发的设想,第一,构架企业与健美操明星桥梁,促成“注意力经济”效应链产生;第二,充分挖掘健美操明星的“晕轮”效应,扩大其社会影响力;第三,规范健美操明星管理市场,有效带动健美操明星“契合度优势”效应;第四,充分发挥健美操明星的“首因”和“近因”效应,树立良好的社会形象。
Based on the theory of value effect and the social attributes of aerobics stars, the value effects of aerobics stars are discussed in depth. The value effects are mainly reflected in four aspects, namely, “attention economy” effect, “halo” Effect, “fit degree advantage ” effect, “first cause ” and “near cause ” effect. On the basis of this study, based on the operation rules of current star value market development, this article proposes the idea of star value effect development of aerobics in our country. Firstly, it constructs the star bridge between aerobics enterprises and aerobics, and causes the effect chain of “attention economy” Second, we should fully tap the “halo” effect of aerobics stars and expand their social influence. Third, we should regulate aerobics stars to manage the market and effectively promote aerobics stars to “fit the advantages”. The fourth , Give full play to aerobics stars “the first cause ” and “near cause ” effect, establish a good social image.