中国的大批量生产成衣类服装自上世纪中期发展至今已结束了婴幼儿期,服装设计也度过了蹒跚学步,中国的服装设计师已然挤进世界时尚舞台。然而我们中国的服装总感觉缺少了什么,也许是灵魂,或许是文化,又或许就是包装设计。本文试图通过分析欧洲国家及日本的包装设计,指出中国设计的服装不是输在面料上,没有输在设计上,却在产品包装的轻描淡写上吃了亏。本文指出应强调包装设计对一个服装品牌的重要,它不仅仅是一件服装产品的外衣,更是一个品牌文化的彰现与品牌魂魄的体现,进而结合世界环境现状提出环保理念,给出低碳的服装产品的包装设计想法。 China’s high-volume production of clothing clothing since the mid-century development so far has ended in infancy, fashion design also spent toddlers, Chinese fashion designers already squeezed into the world fashion stage. However, we always feel the lack of clothing in China, perhaps the soul, perhaps culture, and perhaps packaging design. This paper attempts to analyze the packaging design of European countries and Japan, pointing out that the design of Chinese clothing is not lost on the fabric, not lost in the design, but suffered a loss in the product packaging understatement. This article points out that the importance of packaging design to a clothing brand should be emphasized. It is not only a coat of clothing, but also a manifestation of the brand culture and the embodiment of the brand spirit, and then put forward the concept of environmental protection in light of the status quo of the world environment, Carbon clothing product packaging design ideas.