电视美术设计体现了设计师对电视节目的立体把握,即以绘图的方式实现从平面和空间上塑造出一个可以使节目正常进行并充分体现其自身内涵的电视美术造型。一场节目(晚会)成功的首要视觉因素就是有没有精彩的设计,感官视觉上的悦目和结构布局的合理,独具匠心的场景设计构成对电视屏幕上由摄像机镜头传递出节目(晚会)的直接感性认知,这也是整台节目(晚会)综合水平的检测标准之一。空间感、参与感、综合性引领审美对象是电视美术设计的主要特点。 Television art design embodies the designer’s three-dimensional grasp of television programs, that is, the way of drawing to achieve from the plane and space to create a program can make the normal conduct and fully reflect the content of their own TV art style. The primary visual element of a show’s success is the spectacular design, sensual pleasing visuals, and the structurally rational layout of the scene. The design of the scene constitutes a direct sensation to the show on the television screen (camera) This is also one of the testing standards for the overall level of the show. The sense of space, the sense of participation, and the comprehensive leading of aesthetic objects are the main characteristics of television art design.