多数战略的失败都可避免,但战略制定者却一次次重蹈覆辙,有两种理论可解开这个谜。 首先,战略是关于未来的,而多数战略决策者天生乐观,漠视将来可能出现的闪失;其次,即使他们承认有失败的可能,但往往把每种失败看做个别现象。其实反省别人的战略失误能够使人获益良多。战略再好,实施不得力,也无甚价值可言。战略有缺陷,不管领导者多么高明,实施多么得力,仍注定会失败,周密的战略加上完美的实施,就会每每获得成功。 人们对企业的成功都普遍存在着一种误解:要成功,你就得永 Most strategic failures can be avoided, but strategists have made the same mistakes again and again. There are two theories that can solve this mystery. First, strategy is about the future, and most strategic decision makers are optimistic about natural disregard of possible future mistakes. Second, even if they acknowledge the possibility of failure, they often regard each failure as an individual phenomenon. In fact, reflecting on other people's strategic mistakes can make people benefit a lot. Even better strategy, the implementation of ineffective, no value at all. The strategy is flawed, no matter how clever the leader is, how effective it is, and he is doomed to fail, and a well-thought-out strategy with perfect implementation will often succeed. People generally have a misconception about the success of a business: you have to be successful if you want to succeed