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一、包装调研的理论结构每个学科都要有一个理论结构。需要有一个较直观的理论上的图解,根据图解就能更好地掌握研究的层次,不会造成混乱和遗散。市场学的研究中有一个包括商品从生产前的准备到生产、运输、销售的各项过程以及销售后的服务工作等各项程序的调研,商品包装是伴随这些程序的运转而发挥其本身功能的,因此商品包装也应根据本身的特性而确立一个研究市场的理论结构,可用简单的形式,绘成右面的图解,图中主要包括国内环境和国际环境中政治、经济、社会、技术、地理、销售、竞争等因素。
First, the theoretical structure of packaging research Each discipline must have a theoretical structure. There is a need for a more intuitive, theoretical illustration that better grasps the level of research according to the diagram without causing confusion and loss. Market research includes a study of processes ranging from the preparation of preproduction to the production, transport and sale, and post-sale service work, and the packaging of goods plays a part in their functioning in conjunction with the operation of these programs Therefore, the commodity packaging should also establish a theoretical structure of market research according to its own characteristics, which can be simplified into the right diagram. The diagram mainly includes the political, economic, social, technical and geographical aspects of the domestic environment and the international environment , Sales, competition and other factors.