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中国共产党一向重视思想政治工作。无论是在民主革命时期 ,还是在社会主义建设时期 ,思想政治工作都离不开媒体宣传这个工具 ,否则不能取得良好的效果。从大众传播的视角 ,本文分析大众传播应用于思想政治工作 ,大众传播应用于思想政治工作的原则和途径。
The Communist Party of China has always attached importance to ideological and political work. Both during the period of democratic revolution and during the period of socialist construction, ideological and political work can not be separated from the media of media propaganda. Otherwise, good results will not be achieved. From the perspective of mass communication, this article analyzes the principles and approaches that mass communication should be applied to ideological and political work and mass media to ideological and political work.