论文部分内容阅读
我们正在进入“互联网+”时代。当前,传统纸媒正在承受着转型之重,嫁接、孕育之痛,作为纸媒传播的终端——自办发行行业将如何走出一条新的生存发展之路?这是行业的一个历史命题。报纸自办发行唯有借力纸媒品牌,厘清面临的现实困境,探索创新融合之举方为破题首选。本文结合温州报业发行广告有限公司运营实际,就行业的艰难处境、资源优势和融合发展三个方面,探讨报纸自办发行未来发展之路。
We are entering “Internet + ” era. At present, the traditional paper and media are undergoing the heavy transformation, graft and conceive pain. As the terminal of paper media communication, how to get out of a new path of survival and development for the publishing industry? This is a historical proposition of the industry. It is the first choice for newspapers to publish their own paper only by leveraging on paper media brands to clarify the real predicament they face and to explore innovative ways of convergence. Based on the actual operation of Wenzhou newspaper publishing and advertising co., Ltd., This paper discusses the future development of newspaper self - publishing based on the difficult situation, resource advantages and integration development of the industry.