我们时常讲的理财原则便是财务管理原则,其是作为基本准则存在于企业菜户关系和财务活动的协调处理中的,是财务管理基本的要求,是理财活动规律性行为规范的一种体现。在经济社会的影响下,我国企业财务管理的原则在一定程度上发生的改变,因而,文章将围绕这一新时代背景下衍生出的财务管理原则进行分析探讨。 We often talk about the principle of financial management is the principle of financial management, which is as a basic criterion exists in the coordination of business relations and financial activities of vegetable households, is the basic financial management requirements, financial behavior is a manifestation of the code of norms . Under the influence of economy and society, the principle of financial management in our country has changed to some extent. Therefore, the article will focus on the financial management principles derived from this new era.