“定位理论之父”杰克·特劳特谈定位理论的精髓以及在互联时代的运用之道。企业竞争的终极战场在哪里?“定位理论之父”杰克·特劳特给出的答案是:在消费者的大脑里。定位理论的渊源可以追溯到1956年文德尔·史密斯提出的“市场细分”的概念(market segmentation)。1969年,当时在通用电气公司广告部任职的 “Father of positioning theory ” Jack Trout on the essence of positioning theory and the use of the Internet era. Where is the ultimate battlefield for business competition? “The father of positioning theory ” Jack Trout’s answer is: in the consumer’s brain. The origins of the theory of positioning can be traced back to the 1951 “market segmentation” by Wendell Smith. In 1969, at the advertising department of General Electric Company