家具营销专业“双导向”人才培养模式:一是职业能力为导向。以市场和企业为出发点,以工作实践为主线构建教学课程体系。二是职业素养为导向。以学生的职业道德、职业思想(意识)、职业行为习惯的培养为着眼点;根据不同年级学生的特点模块化职业素养课程,提高学生的职业技能水平和业务素质,顺利完成“优秀校园人”到“优秀职业人”的转换。 Furniture Marketing Professional “double-oriented ” personnel training mode: First, vocational ability-oriented. Taking the market and enterprises as the starting point, the teaching curriculum system should be based on work practice. Second, professional quality-oriented. Focusing on students ’professional ethics, professional ideology (consciousness) and professional behavior habits, according to the characteristics of different grades of students modular vocational qualifications to improve students’ professional skills and professional qualities, the successful completion of “outstanding campus people ”To “ outstanding professional person ”conversion.