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随着体育发展为世界性的大众娱乐项目,其已成为大众媒体的重要内容源泉与支撑,且作为一种特殊的媒介形式与大众媒体保留着极其紧密的联系,推动了大众媒体的发展,并且它对新媒体发展的作用尤为明显。
With the development of sports as a global mass entertainment project, it has become an important source and support of the mass media. As a special medium, it retains an extremely close connection with the mass media and promotes the development of the mass media. Its role in the development of new media is particularly evident.