随着我国经济的不断发展,社会生活水平的不断提高。房地产企业在我国的发展有了很大的空间,而随着近几年房地产企业的不断增加,在房地产市场将近饱和的状态下,一些房地产企业开始试着在原有的基础上调整新的战略方案,从而能使自己的企业在社会中立于不败之地,本文在针对我国房地产企业的战略调整方向中存在的因素以及调整的方案,做以下论述。 With the continuous development of our economy, the standard of living in the community has been constantly improving. Real estate enterprises in our country has a lot of room for development, and with the real estate business in recent years continue to increase in the real estate market is almost saturated state, some real estate companies began to try to adjust the original new strategic plan , So that can make their own enterprises in an invincible position in society. In this paper, the real estate enterprises in China for the direction of the strategic adjustment of the existing factors and the adjustment program, the following discussion.