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目前在许多广告公司中策划公司最赚钱。策划公司可以说形成了一个比较独立的市场,这是一个发展新趋势。策划业成为广告业一个细分市场可以从两个方面理解:第一、策划业的利润空间正在出现。在以前广告主不愿意为广告创意、策划付钱,只愿为广告媒体付钱。现在很多广告公司以月费的形式收取广告创意和策划费用,而广告媒体的代理则是出于广告主的自愿。第二、策划业正在形成一个品牌化的发展趋势,出现了一些强势或号称是品牌的策划公司。但是,中国广告的策划业存在一些问题亟待解决。本期刊出中国广告策划批判,在专家的争鸣中,以期给读者启示。
Currently many advertising companies in the planning company the most profitable. Planning companies can be said that the formation of a more independent market, this is a new trend of development. Planning industry to become a segment of the advertising industry can be understood from two aspects: first, planning industry profit margins are emerging. In the past advertisers do not want to creative advertising, planning to pay, only willing to pay for advertising media. Nowadays, many advertising agencies charge creative and planning fees in the form of a monthly fee, while the agency for advertising media is out of the willingness of advertisers. Second, the planning industry is forming a brand development trend, there have been some strong or known as the brand planning company. However, there are some problems to be solved in the planning of Chinese advertising. This issue of Chinese advertising planning criticism, in the argument of experts, with a view to readers inspiration.