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任何一个企业,若想在激烈的市场竞争环境下立于不败之地,必须建立良好的企业文化,它是一种以团队价值共识为本的管理理论,是企业发展的润滑剂,对企业的道德、规范以及行为准则和价值观会产生长远而深刻的影响。随着我国市场经济体系的日益完善以及现代企业制度的快速推进,企业文化建设如同雨后春笋一般得到蓬勃发展。近几年,企业文化逐步渗透到企业经营生产及管理的各个层面,对推进企业的全面、协调、可持续发展起到了日益突出的作用,尤其是为企业思想政治工作的整体创新搭建了新的平台,找到了新方法、开辟了新路子。以价值观念为基础、以价值目标为动力的企业精神,是企业的灵魂,它在整个企业文化中起到了支配的地位。它对企业的团体意识、企业形象、道德风尚、经营哲学以及管理制度起着决定性的作用。企业精神在用语言阐述时,通常用一些既富于哲理又简洁明快的句子予以表达,以便于对外宣传,容易在人们脑海里形成鲜明的印象,从而在社会上形成个性鲜明的企业形象;同时也便于职工铭记在心,时刻用于激励自己,形成企业发展的内驱力。
Any business, if you want to be invincible in the fierce market competition environment, we must establish a good corporate culture, it is a kind of team value consensus-based management theory, is the development of enterprise lubricants, enterprises Morality, norms and codes of conduct and values have a long-term and profound impact. With the continuous improvement of the market economy system in our country and the rapid advancement of the modern enterprise system, the construction of corporate culture has generally thrived as springing up. In recent years, corporate culture has gradually infiltrated into all levels of production, operation and management of enterprises, and has played an increasingly prominent role in promoting the all-round, coordinated and sustainable development of enterprises. In particular, it has built a new corporate culture of ideological and political work Platform, found a new way, opened up new ways. The spirit of enterprise, based on values and based on value goals, is the soul of an enterprise and plays a dominant role in the entire corporate culture. It plays a decisive role in the corporate awareness of the community, corporate image, ethos, management philosophy and management system. Entrepreneurial spirit in the use of language, usually with some philosophical and concise sentences to express, in order to facilitate publicity, easy to make a clear impression in people’s minds, so as to form a distinctive corporate image in the community; the same time It is also easy for employees to keep in mind and always use it to motivate themselves and form the internal drive for enterprise development.