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Web2.0是与互联网有关的一系列技术发展到一定阶段、应用的门槛逐步降低、技术与需求得以方便地结合、从而产生的一次大规模的应用普及,Marketing2.0是市场营销在Web2.0时代的新发展阶段。本文通过对Web2.0和Marketing2.0的调研,根据Marketing1.0到Marketing2.0的发展过程,分析了Marketing2.0的本质、模式创新,以及未来趋势。
Web2.0 is a series of Internet-related technology to a certain stage of development, the gradual reduction of the threshold for the application, technology and demand can be easily combined, resulting in a large-scale application of universal, Marketing2.0 marketing in Web2.0 The new stage of development of the times. Based on the research of Web2.0 and Marketing2.0, this paper analyzes the essence of Marketing2.0, the innovation of mode and the future trend according to the development of Marketing1.0 to Marketing2.0.