新世纪的十余年中,世界范围的传播领域都发生了翻天覆地的变化。传统的大众媒体与数字网络平台处于交织混杂的状态中,风光不再的大众媒体为求生存正在转型,数字网络则以盛气凌人之势,无限扩张。整个媒体传播环境貌似繁荣,实则一片混乱。首先是关于大众传播媒体概念的去留问题所产生的争执。主要观点有两种:一种认为大众传播是一个需要随时代变化而不断发展的概 In the new century, more than ten years have witnessed earth-shaking changes in the field of communication all over the world. The traditional mass media and digital network platform are in a mixed state. The popular mass media are in transition for survival, and the digital network is dominated by the limitless expansion. The entire media environment looks like prosperity, but in fact a chaos. The first is the dispute over the question of whether or not to leave the concept of mass media. There are two main points: one is that mass communication is an evolution that needs to evolve over time