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斯梯尔1921年出生在美国华盛顿州。第二次世界大战结束后,从战场上回来的他到百事可乐公司,谋得了一个货车司机的职位。经过二十年的奋斗,他从一个普通员工一直干到了百事可乐公司总裁的职位。斯梯尔可谓临危受命,因为从十九世纪末到二十世纪,美国的可口可乐风靡全球,一直是全球软饮料行业中的龙头老大,曾经有很多人试图仿制出可口可乐那样的饮料,但是结果毫无例外,全让正牌的可口可乐击败了。而百事可乐公司自1898年开始创办,由于经营不善,只能在市场的边缘求得一点点生存空间。
Steeler was born in Washington State in 1921. After the end of the Second World War, he returned from the battlefield to PepsiCo and got a position as a truck driver. After 20 years of hard work, he has gone from an ordinary employee to the position of President of PepsiCo. Steeler can be said to be in danger because from the end of the 19th century to the 20th century, Coca-Cola in the US has become a global leader in the soft drinks industry. There have been many attempts to imitate Coca-Cola-like beverages, but the result is no exception. All the genuine Coca-Cola beat. The PepsiCo company was founded in 1898. Due to poor management, it can only find a little room for survival on the edge of the market.