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2011年1月12日,是中国民生银行15周岁生日。作为中国首家主要由非公有制企业入股的全国性股份制商业银行,民生银行近年来不断通过提供小微企业贷款、开展信息兴农、支持文化艺术事业等行动履行社会责任,落实“情系民生,服务大众”的品牌定位,让品牌与责任相生相融。其中对文化艺术事业的支持,出于对国家文化发展的关注,将其融入了企业的品牌建设,吸引了更多人对艺术的关注、推动了艺术学术的发展、为其他的社会组织持续支持艺术保护事业做出了范例。藉此人们还看到,民生银行这一品牌融入责任内涵,也推动了自身的华丽蜕变——高艺术品位的新锐、文明传承的典范。
January 12, 2011 is the 15th birthday of China Minsheng Bank. As the first national joint-stock commercial bank in China, which is mainly owned by non-public-owned enterprises, Minsheng Bank has continuously fulfilled its social responsibilities in recent years by providing loans to small and micro-enterprises, developing information and supporting agriculture, and supporting cultural and artistic undertakings, , Serve the public "brand positioning, so that brands and responsibilities compatible. Among them, the support for the cause of culture and the arts has drawn attention to the development of the country’s culture, integrated it into the brand building of the enterprise, attracted more people’s attention to the arts, promoted the development of the arts and academics, and continuously supported other social organizations The art protection business has made an example. As a result, people also see that Minsheng Bank integrates the responsibility of its brand into its own responsibility and promotes its glorious transformation - a cutting-edge example of high artistic taste and a model of the inheritance of civilization.