黄俊龙:我觉得这次获奖作品很“ARCHIVE”!所有IEDA都推到极端,在材质、美术的表现上,都很单纯、简洁。还有文案标题的写法都很高明,原创度高,有国际感又保留一些中国的文化在里头。就像以前我的师傅常说,好的创意要做到像去血去肉,剩一个骨头!我对获奖作品的一些小小的评论,谈论的角度,会用东京博报堂的“生活者”来聊聊,可能会有地域性的差别,不妥之处请大佬和同志们见谅。 Huang Junlong: I think this award-winning work is very “ARCHIVE”! All IEDA are pushed to the extreme, in the material, art performance, are simple and concise. There are copywriting title writing is very clever, high degree of original, international sense and retain some of China’s culture inside. Just as my master often used to say, a good idea should be as devastating as a bone! My little comments on the winning works, from the point of view of the talk, will use the life of the Tokyo Bo Baotang "To talk, there may be regional differences, inappropriate Please big brother and comrades forgive me.