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“2015年传统媒体广告整体遇到的困境,不仅没有缓解的迹象,还有缓慢加剧的趋势。”中国广告协会报刊分会和央视市场研究(CTR)媒介智讯近日发布的《2015年1~5月中国报纸广告市场分析报告》显示,1~5月传统媒体广告降幅为5.8%,广电媒体降幅收窄,平面媒体降幅扩大,其中报纸广告降幅扩
“The overall difficulties encountered by traditional media advertising in 2015 not only showed no signs of easing but also a trend of gradual increase.” The China Advertising Association Newspaper Sub-branch and CCTV Media Intelligence recently released the “ ~ May China newspaper advertising market analysis report ”shows that from January to May traditional media ads fell 5.8%, narrowed the decline of radio and television media, print media declined to expand, of which the decline in newspaper advertising expansion