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2000年上半年,大名鼎鼎的美国宝洁公司(P＆G)将名不见经传的上海晨铉科贸有限公司告上法庭,起因就在于1998年初晨铉公司向中国互联网络信息中心注册获取的域名“www.safeguard.com.cn”。宝洁公司认定该域名本该属于自己,因为“safeguard”就是该公司旗下的知名品牌“舒肤佳”,晨铉公司的行为是“恶意抢注”、“搭便车”,属不正当竞争;晨铉公司的解释则为,之所以起这个名字,是因为公司主营安全防卫系统,而“safeguard”中文意为“保卫”,故择此名。两家公司协商不成,对簿公堂。庭审中,宝洁公司通过出示近年来“舒肤佳”品牌的广告投放情况、产品市场占有率等方面的有关材料,证明“舒肤佳”即“Safeguard”是驰名商标,被告却恶意抢注,侵害了原告的合法权益;被告晨铉公司则辩称,该公司是“善意在先注册”,还特别强调,宝洁公司的指控缺乏法律依据,因为“迄今为止还没有哪部法律、法规明确规定,域名所有权等于商标所有权”。最后双方以接受法庭调解结束了这场纠纷。另据来自世界知识产权组织的消息称,将他人商标抢注为因特网域名的案件似有愈演愈烈之势,许多国际著名商标被抢注,涉及2002年世界杯、欧洲隧道、微软、托福英语考试、阿拉斯加航空公司等,覆盖包括中国、美国、英国和瑞士在内的30个国家。面对将?
The first half of 2000, the famous American Procter & Gamble (P & G) will be obscure Shanghai morning Hyun Electronics Co., Ltd. to court, the cause is in early 1998 Hyun company to China Internet Network Information Center registered domain name “www. safeguard.com.cn ” Procter & Gamble found that the domain name should belong to themselves, because “safeguard” is the company’s well-known brand “Shu skin good”, Chen Xuan’s behavior is “malicious squatting”, “free riding” is an unfair competition; Morning Hyun Corporation The explanation is that the reason for the name, because the company’s main security system, and “safeguard” in Chinese means “defend”, so choose this name. The two companies failed to negotiate the court of justice. During the court hearing, Procter & Gamble demonstrated that “Safeguard” is a well-known trademark of “Shu Gua Jia” or “Safeguard” by showing the advertisement of “Shu Ju Jia” brand in recent years and the market share of the products. However, the defendant maliciously registered and infringed the plaintiff’s Lawsuit Chen Xiangxuan argued that the company was “well-intentioned to register first”, but also stressed that the lack of legal basis for the prosecution of Procter & Gamble, because “so far there is no law, statute clearly stipulates that ownership of the domain equal to Trademark ownership. ” In the end, the two sides ended the dispute by accepting court mediation. According to other sources from the World Intellectual Property Organization, cybersquatting of other trademarks seems to be on the rise. Many international well-known trademarks are being registered, involving the 2002 World Cup, the European Tunnel, Microsoft, TOEFL English Test, Alaska Airlines, etc., covering 30 countries including China, the United States, the United Kingdom and Switzerland. Face?