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自2000年家电连锁巨头在全国范围内快速扩张以来,在上海、北京、济南、沈阳等几乎所有直辖市及省会城市,连锁巨头们都不同程度也瓜分了当地家电零售市场,一度给各地区域家电零售商带来了巨大的压力。但经过了一段时间的市场竞争后,我们发现有众多的区域家电连锁零售商胜出,不仅站住了脚跟,还在锤炼中更加成熟了,并逐渐取得区域市场中的优势地位。那么,他们是如何展开与全国连锁的竞争的?竞争胜出的要素有哪些?本刊将在2008年零售商学院版块中推出的区域强龙栏目,介绍区域连锁零售商的先进经验及成功作法。
Since 2000, home appliance chain giant in the rapid expansion of the country since, in Shanghai, Beijing, Jinan, Shenyang and almost all municipalities and capital cities, the chain giants are divided to varying degrees, the local appliance retail market, once the local home appliance retail Business has brought tremendous pressure. However, after a period of market competition, we found that a large number of regional home appliance chain retailers won not only the heels but also the more mature ones in their temper, and gradually gained the dominant position in the regional market. So how do they compete with the national chain? Which elements of the competition will win? The magazine will introduce the regional strong retailer’s advanced experience and successful practices introduced in the 2008 edition of the Retail Business School.